About Our Speakers
Brad Sugars
Brad Sugars believes he knows a few things about succeeding in business because he’s learnt the hard way. He built his company, ActionCOACH, up from nothing to now being ranked, by the USA’s Entrepreneur magazine, as the 16th fastest growing franchise in the world, and 53rd of the top 500. And this has been achieved in just twelve years! “Sure I’ve made mistakes along the way – after all, that’s what learning is all about, isn’t it?” he says. Brad Sugars’ story isn’t unique – many others have realised their dreams just as he has. But it does go to show that you can achieve whatever you want to if you’re focused and committed.
And it all began, when, as a 15 year-old boy, Brad Sugars employed his friends as paper delivery boys and gleaned a few dollars for the papers they delivered. Since then his businesses have become a little more sophisticated, yet they’re still based on the same principle of finding something people want to buy, and then selling it to them, making sure he charged well and gave great service. By the time he’d finished University, Brad had completed a Bachelor of Business-Accounting Degree and worked in 27 different jobs; ranging from gardener to pipe maker, from pizza cook to radio announcer, and from disc jockey to accounts clerk. And do you want to know the one thing this experience taught him? It was this: very few people ever really gave anything their best.
Brad’s story is all about turning dreams into reality. And not just his dreams, but also the dreams of the countless thousands of business owners he and his coaches have worked with over the years. You need to have a vision, and you need to think BIG. Then you need to get into action. And it doesn’t really matter how young or old you are. Brad Sugars started his first business when he was 15, but Colonel Harland Sanders of KFC fame was 65 when he used his $105 Social Security cheque to start his business.



