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Paddi Lund
Dr Paddi Lund is the self-confessed "Crazy Dentist" from Queensland, Australia.
Crazy" because he's doing so many outrageous things in his practice and because his success defies all conventional business paradigms.
He's built a 'By Invitation Only' business that thrives despite the fact that he locked his front door, took down all his signs and removed his name from the phone book!
It's hard to believe he's still in business, let alone hugely successful. And successful he is. Paddi works only 22 hours a week yet makes 3 times more than the majority of his colleagues. His team never leave, and his customers are clamouring to buy his services. But more than that, Paddi loves coming to work and has a rich, fulfilling life as a result.
All this from focussing on just one aspect of business: not marketing nor advertising, his products, services nor even profits ... but HAPPINESS!!! Business Happiness, to be precise!
An Unusual Profession ... for a Business Guru!
It may certainly seem strange that a dentist of all people could offer sound business advice. If you're in the dental industry, you'll already know that dental businesses are like any other professional service practice and live and die by the same principles that govern the rest of commerce.
As you learn more about Paddi's unusual approach (and sometimes controversial - see the part about firing customers!) to common business paradigms, you'll find that you can relate easily to what he's saying ... Dentistry is, after all, universal - in that we have all been to the dentist at some time and most likely have had a bad experience!
Paddi has created one of the most incredible customer service experiences in the world, and let's face it, if he can do it in dentistry, just think what you can do in your profession!
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